Tuesday, September 15, 1999  6:00 am Eastern Time

Company Press Release

SOURCE: Parish & Company
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Parish & Company Emphasizes The Importance of Individual Stocks

PORTLAND, September 15, 1999 - Parish & Company Portfolio Advisors of Portland Oregon, based upon a comphrenensive review of the largest 100 mutual funds, is now a stronger advocate of individual stocks.
While mutual funds are essential for diversification, they have also become homogenized with most of the top funds contaiing the same narrow mix of top holdings.  In particular, these funds are highly leveraged in two sectors, technology and financial services.

Most fund mangers know that their portfolios are over concentrated in these sectors but simply don't want to risk losing their jobs over doing the right thing, that is, diversifying more.  Investor enthusiasm for these two areas has inflated the values of many key companies, most notably Microsoft and Cisco Systems.  Although great companies, again, if you are thinking long-term, is it good to not be overly exposed to these two sectors of the market.

For this reason, assembling a mini portfolio of well diversified individual stocks can be an excellent addition for most portfolios.  In addition to eliminating the fund management fees, investors can also better control tax consequences and thereby more consistently grow their portfolios.  Additional benefits include the ability to more squarely focus on companies that pay dividends if that is your goal.

Bill Parish
Parish & Company
10260 SW Greenburg Rd., Suite 400
Portland, OR  97223
Tel:  503-643-6999  Fax: 503-221-3161
email:  billparish@sprintmail.com
 
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